It is in our power, civil society, industry and governments to change our current habits, models and systems.

Dear Community,

We trust you are having a joyful and peaceful weekend, and practiced #GREENFRIDAY #SMALLBUSINESSSATURDAY every day of the year.

There are other ways to celebrate #BackFriday, for example supporting local artist, makers and small business, swap your clothes with friends, join a swap event, repurpose your old clothes and get creative, the holiday season is here ! Some of our favorite swap organization and friends to follow includes Global Fashion Exchange & NY Fair trade Coalition 

One of the major challenges in our society is Climate Change. However, the industrial growth system that we have been implementing for centuries, is based only on economic growth, without worrying about its social, cultural or environmental context. But, no business exists outside its context in a given region, culture and, also its social, economic or political situation.

Overconsumption waste According to Ellen Macarthur Foundation 45% of greenhouse emissions comes from industry, agriculture, and land use
and although Climate Change impact affects us all, there is a tremendous inequality between our Global communities. Historically those that pollute the least being the worst affected, these also includes farmers, artisans and the people making our clothes, If you didn't see the documentary River Blue, we recommend watching it

It is in our power, civil society, industry and governments to change our current habits, models and systems.


Collectively each one of us can do our little bit, from wearing our clothes more often, keeping them longer and avoiding frenzy consumerism, as well as asking for transparency and taking your favorite brands accountable, including us! Together, we can contribute to transform the harmful linear economy of take-make-dispose' and, at the same time stop polluting rivers, aquifers and oceans.


This is one of the main reasons we love our locally sourced Recycled Cotton, it's ultra soft and made from post-consumer waste certified by Onecert International following Global Recycled Standards. helping textile waste circulate, lowering our carbon footprint and with a guarantee of its social and environmentally friendly practices.


Let’s eliminate waste, let resources circulate, let nature regenerate and heal. 

We cannot improve what can’t be measured. Our internal team performs Life Cycle assessments from Cradle to Gate, we collect data from our different partners in each small batch we produced to learn more about our overall production impact, how can we sustainably grow and hopefully learn how to improve.  Outside factors such assumptions and scenarios could slightly change the outcomes, as well as our own growth- the more we grow in units, our impact will also change. We believe to be a great exercise and model to follow towards a healthier future together.

Kelly Barrientos & Olya Anikina photographed by Evgeny Popov. Editorial team: Pascale Poma & Gianni Coiji

It is a way of life, of existing. Re-connecting to ourselves and others. 

Following Fairtrade approaches are indispensable and urgent across the world, however If ecological resources are not plenty and healthy, how we can grow together?

Although we may now perceive it as an "innovative thinking", Sustainable practices and Circular principles were already used by indigenous and rural communities from millennia, slowly disappearing globally due to Industrial pressures

As an independent label with small economic resources, we know we may not be able to handle all we want at once, it can be overwhelming at times for us too. We have many dreams to achieve and more collaborations ahead of us, but since our inception we aimed to sustainably grow together with our partners, and preserve craftsmanship without placing more unwilling pressures to the ecosystems that they depend upon.


Water Stress, Scarcity and Availability in rural and artisan communities in Rajasthan.

The exquisite heritage art of woodblock printing have been passed down through generations. but the traditional natural dyeing and washing processes near a water sources are a rare sight due to changes of ecology. 

Photos of Rameshwar Ji and Rajiv of Chaubundi Studio, Shivraj Ji of WabiSabi project and Sushila Chhipa of Studio Bagru Workshop


According to World bank Group India is home to 16% of the world’s population, but only holds 4% of the world’s freshwater resources.

Groundwater pollution and the effects of climate change, including erratic rainfall in the drier areas, put additional stress on groundwater resources which serve about 85% of domestic water supply in rural areas, 45% in urban areas, and over 60% of irrigated agriculture. Current overexploitation rates pose threats to livelihoods, food security, climate-driven migration, sustainable poverty reduction and urban development.- Bekele Shiferaw August 23, 2021


The groundwater levels in Kaladera Village, one of the creative homes of Blinded By Color Project collections, have dropped by around 350 feet in the past 30 years according to our partner Meeta Mastani of Bindaas Unlimited. Learn more in our website

Across the world, pumping groundwater at a faster rate than it can be recharged can have some negative effects of the environment and people's health and livelihoods, it can also lead to dry wells during droughts. Other negative effects of groundwater depletion includes deterioration of water quality



Kaladera Project

This is how the Kaldera Project initiative grew, after few travels and many conversations with our partners, we undertook this initiative together. Guided by the expertise of Manthan Santhan a community-based group dedicated to education, sustainable developments and empowerment of rural communities in Rajasthan. 


On 14th February 2021, a meeting at Raghunath Mandir, Chhipa Mohalla, Kaladera, was held with the community involved in block printing and coloring.

A committee of 14 people was constituted for monitoring, quality assurance, account keeping, reporting and photography including:  Suresh Kumar, Krishna Kumar, Kalawati Devi, Santosh Dev, Rajesh Nagar, ShriKishan, Phoolchand Sharma, Mohan Lal Chhipa, Sharad Sharma, Mohan Lal, Goverdhan Lala and Ummed Singh, Meeta Mastani of Bindass Unlimited and Tejaram of Manthan Sansthan 

The initiative involves 80-100 artisan families and + 50 particularly vulnerable homes comprising in woman headed households, elderly and people with disabilities. 


We hope you’ll join us in celebrating these accomplishments!

Thanks to your support, since September 2021 we were able to share part of our sales profit collecting $5000 in funding, enabling us to complete Phase 1 ($3000 goal) and started Phase 2

In August 2021 we partnered with friend Libby Hartung, POP UP partner Zelda’s, and together with Portland’s community we raised another $3000 from shared sales profits and donations




Thank you for all your support

Helping us reach all our funding goals.100% of each donation goes to Kaladera Project.
BBCP RAINWATER FOUNDATION 501 (3)c. All donations are 100% tax deductible
Disclaimer: Please note goal estimates are rough calculations before each project Phase is started



Leave a comment

Please note, comments must be approved before they are published