Waste as a new source

Definition of Circular economy according to Ellen McArthur Foundation’s 
“Looking beyond the current take-make-dispose extractive industrial model, a circular economy aims to redefine growth, focusing on positive society-wide benefits. It entails gradually decoupling economic activity from the consumption of finite resources and designing waste out of the system. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural, and social capital. It is based on three principles: design out waste and pollution; keep products and materials in use; regenerate natural systems.” 


A Circular approach to design, should include not only materials but also how a product will be made, used, and ultimately disposed of, returning any waste to nature easily and safely. A critical part of the fashion circular economy is using natural resources including those that power production, in a way that enables them to be restored and regenerated rather than depleted and causing pollution. 

  • Learn more about Global Recycled Standard on their website 
  • Learn more about Onecert International certifications on their website
  • Learn more about natural dyes, tannins and traditional craft here
  • Learn about How to care and compost your Caftan once it's reached the end here.
  • Learn more about Rainwater harvesting, water recycling and groundwater recharge systems - Kaladera Project community based initiative here
  • Learn more about BBCP Rainwater foundation' mission and partners here

Recycled Cotton Onecert certified according to Global Recycled Standards

Our recycled cotton comes with international standards and third-party verification to ensure that it is actually made through social and environmentally friendly practices.

In our recent study of Recycled Cotton Carbon emissions performed in March, 2021, by Dario Martinez. Economist specialized in market research, environment, and energy efficiency.; - "The direct and indirect emissions of greenhouse gases were calculated from a life cycle perspective for 1 Midi length Caftan produced in Jaipur. Rajasthan, India and naturally dyed hand printed by one family within 20-30 days. The analysis included the life cycle of the product from raw material production to distribution to the warehouse in New York, United States." - The calculations have been performed in a transparent way according to international standards (ISO 14040 and the GHG protocol) and the methods and assumptions available. Several sources were consulted to estimate average carbon footprints and water use of local conventional cotton, and also a recent material study of recycled cotton provided by The Textile Exchange (2021). Estimating savings of 80% water consumption, 70% waste, 20% energy and 0.6-2.4 Co2 x 1 Caftan 

We are currently reviewing our LCA study with latest available data, including new production units shipped to USA warehouse.

Check with us again to find out the results of latest study. Or contact us here if you have any questions or knowledge you would like to share with us





Research and References:

Material Summary: Recycled Cotton. Textile Exchange, March 2021.

Annual Report, National Buildings Construction Corporation Limited (NBCC), 2014 – 15.

Angril Toledo S. (2013), Environmental Assessment of rainwater harvesting strategies in urban areas from a life cycle perspective. Universitat Autònoma de Barcelona.

DBEIS (2017) Government conversion factors for greenhouse gas company reporting. UK Department for Business, Energy & Industrial Strategy (BEIS).

Griffiths-Sattenspiel B., Wilson W. (2009) The Carbon Footprint of Water, River Network.

Greenhouse Gas Protocol (2010). Product life cycle accounting and reporting standard. [online] Available at: http://www.ghgprotocol.org/product-standard.

Indian standard rooftop rainwater harvesting – guidelines (2008), Bureau of Indian Standards (IS 15797: 008).

Indian standard guidelines for rainwater harvesting in hilly areas by roof water collection system (2001), Bureau of Indian Standards (IS 14961:2001).

International Trade Centre (2011), Cotton and Climate Change – Impacts and Options to Mitigate and Adapt.

ISO 14040:2006 Life cycle assessment – Principles and framework.

Jain A.K. (2007), Water: A manual for engineers, architects, planners, and managers, Daya Publishing House, Delhi, India.

Manikandan K. and Prabhu S. (2013), Indian Forestry, Jain Brothers Publications, Delhi, India.

Miller-Robbie L., Ramaswami A., Ranjan R. (2013), Contribution of Water and Wastewater Infrastructures to Urban Energy Metabolism and Greenhouse Gas Emissions in Cities in India, Journal of Environmental Engineering.

Muthu S.S. (2015) Handbook of Life Cycle Assessment (LCA) of Textiles and Clothing.

Muthu S.S. (2020), Textile processing and greenhouse gas emissions in Assessing the Environmental Impact of Textiles and the Clothing Supply Chain (Second Edition).

Narain, P., Khan, M. & Singh, G. (2006), Potental for Water Conservation and Havesting Against Drought in Rajasthan (Vol. 104). IWMI.

Pacey A. and Cullis A. (1989), Rainwater Harvesting: The collection of rainfall and runoff in rural areas, Intermediate Technology Publications, London, pp. 55.

Water governance mapping report: textile industry water use in India. Phillia Restiani, Stockholm International Water Institute

Manthan Sansthan, Kotri Organization