About us

Blinded By Color project was born as a textile research project in 2018 before the label was created, fomenting global ancestral crafts through our Cocoon Caftan inspired by our shared inherited mediterranean heritage and intercultural exchanges, as the ambassadors and blank canvas for collaborative creations as well as our own material explorations. The Covid pandemic caught us in Jaipur, India,  putting a two years pause on our field travels, hitting us hard at all fronts with unknown outcomes. The label was officially created in 2020, enabling us to finally launched in the middle of the unknown, with a small budget but with big energy and with the spirit to push forward through all the challenges. We are proudly independently owned, wishing to keep evolving naturally, without the pressures of global markets or systems, but with the aim to learning and unlearning throughout the journey.

Since then, the collection have quietly grown, slowly adding timeless and minimal architectural shapes that can be worn by any gender or age group. We believe fashion etiquette is a social construct and a nonsense, everyone should be able to express themselves freely. At BBCP, our goal is to take care of the fit, the style and event are yours to decide. We hope you'll join us.


How we do it

We work in harmony with nature and handmade ancestral process with its perfectly imperfect beauty as a sign of authenticity. Upholding natural dyes and heritage crafts which are essential to re-enforcing the community’s history and culture, and contributing to the creation of our common sustainable livelihoods. Created in Barcelona or co-created with master artisans in India.  

Our materials are sourced locally, 100% Recycled cotton (GRS)  from pre & post consumer waste. 100% Organic cotton (GOTS), or from our own upcycled garments or textile waste, collecting every inch of scraps for future "one of the kind" pieces.

BBCP requires layers of collective efforts - makers, designers, printers, artists, NGOs- everybody involved in the cycle is interdependent on each other and the ecosystem. 

We learn, share and aim to work in a reciprocated, fair and transparent way-  every step of the creative process including cost is openly discussed. Meet our partners, the teams and collaborators.


Water Recovery, Stewardship and Resiliency. 

We believe water stewardship is essential to mitigate communities' exposure to risk and increase climate change resilience and adaptation,  improving the ability to withstand and recover from drought or flooding.
Through our research, we estimated an approximate average of 30 to 60 L of water to print one Cocoon Caftan, depending of the print, color and process. One printer family or one cloth washing unit can use between 10,000 - 15,000 L of water per day, most of the water discharged from washing units being wasted. 

With local aquifers going down few hundred feed in the past decades. The rainwater harvesting, recycling and groundwater recharge method was identified, first constructing recharge wells, so the water from washing units can be reused with an approximate savings of 7.5M L of water x year. The calculation is based on an average annual rainfall 520 mm and a total catchment area (roof area) is 20,000 sq ft. 

Decided in consensus by our studio partners, including Wabisabi & Bindaas unlimited, the water conservation initiative started as a main priority during the Covid pandemic in 2021, in the village of Kaladera, Jaipur, now completed.
Click to learn more & meet the Kaladera printer' artisan community, stakeholders and committee members & local grassroot community based implementation partners.

BBCP Rainwater Foundation 501(c)(3) nonprofit initiative was launched as a collective response to the growing need of freshwater in Rajasthan. India. Guided by our implementation partners Manthan Santha, Kotri, a local non profit community based grassroots organization established in 1998.

10% of our sales and 100% of all donations goes towards community based programs in water management & conservation, education, training and sustainable livelihood initiatives, with special focus in women and girls empowerment.

Click to : Learn more about other initiatives supporting Manthan Sansthan community base work


Join the circular cycle

We hope that you will mend it if it gets torn and find creative solutions for dealing with food stains such as over-dyeing in darker colors or mended when torn. But if your BBCP is truly at the end of its life you can compost it in the backyard and watch as it returns to the soil.  It took Zahra  Shihabuddin 4 month to fully biodegrade inside of her home plant pots.  Learn how to care for your naturally dyed pieces – and keep them for longer. here.