Who We Are & What We Do

Caftans x Humanity is a resort wear collection of genderless forms and modern bold patterns produced in small batches at demand, but there is so much more to it than that. Blinded By Color Project is a journey, from the waters of rural India, through the hands of skilled artisans, all the way into your conscious closet
Blinded By Color Project collection requires layers of collective efforts- makers, designers, printers, artists, entrepreneurs, everybody involved in the cycle is interdependent on each other and the ecosystem. 

We are one. The Earth is a part of our being, and we belong to the universe. It is with this affirmation of the interconnectedness of all things where we find our home. We hope you will feel a sense of wonder and belonging every time you wear one of our pieces.


We aim to transform the way, we create and consume where waste is reduced to zero and groundwater resources replenished. Collectively, increasing the prosperity and health of natural environments through holistic design approaches and contributing to the preservation of craftsmanship and traditional livelihoods.

We operate in support of the United Nations collective action to achieve Sustainable Development Goals 2030

Bagru, Jaipur, India. Travel diaries 2018/19. Photo of Sushila Chhipa of Studio Bagru Workshop, holding her abstract mosaic print in collaboration with Im.printed.

Groundwater depletion in India has become one of the most prominent challenges for food and water security only exacerbated by Climate change. 

BBCP Rainwater Foundation nonprofit initiative was launched alongside our artisan partners as a collective response to the growing need of freshwater in Rajasthan. India, the creative home of Blinded By Color Project block printed collections. Learn who we are here.

The science of collecting rainwater is an ancient wisdom, embedded in communities long tradition and the culture of India, which we believe should be revived to achieve equitable access to freshwater. With modern technological inputs , water harvesting structures can not only meet people’s basic water needs but also improve the food and livelihood security of global communities while restoring the environment.

$20 of each Blinded By Color Project Caftan sold goes towards the Kaladera Project initiative
and 100% when donating to the BBCP Rainwater Foundation. Go to Kaladera Project to learn more
Donations are 100% tax deductible

Bagru, Jaipur. Travel diaries 2018.


Estimating environmental impact from Cradle to Gate 

We believe that we can learn from what can be measured, and we love and welcome working collaboratively with others to enhance our approach, please contact us if you have any questions or knowledge you would like to share with us.

Fundamentally, estimations of lower carbon footprint is a result of concrete present actions such as : -reducing our production textile waste to a minimum and including local post-consumer waste Onecert certified Global Recycled Cotton (GRS) as the main textile material based  Visit Waste as a new source. 


How our collections are made? 

Our textiles are sourced locally from post-consumer waste 100% recycled cotton fabric certified by Onecert International, Private Limited. India according to Global Recycled Standard (GRS)
These eco-friendly textiles are then co-created by artisans using heritage printing processes with 100% natural dyes, tannins and low impact mordants, before being transported to Blue Skin- our partner manufacturer in Sanganer, Jaipur.
Is estimated that block printing was introduced to Bagru 450 years ago, when a community of Chhipas (this was their cast and last name, literally meaning people who stamp or print) came to settle in the area from Sawai Madhopur. Today, the community works in a place by the Sanjaria riverside called Chhipa Mohalla, the Printer’s Quarters, as well as other clusters in India. These traditional crafts has been passed down through generations, but changes in ecology has made the  riverside washing a rare sightMost printing centres were situated near a water source since washing has always been an integral part of the dyeing and printing process. 
Shivraj Ji working on Dabu pint dyed with Pomegranate rind at WabiSabi Project. Bagru, Jaipur, India. Travel diaries 2020.

Conserve and Restore

Although the wastewater generated during the natural dyeing is more safe to manage for the people and environment than chemical dyes, it requires approx 3-4 times more water. 
We work with our artisan partners to keep water consumption and natural dye records of the batches we create with them, estimating an approximate of 30 to 60 L of water to print one Midi Caftan piece, depending of the print and color process. 
1 printer family or 1 cloth washing unit in Kaladera Village can use 10,000 - 15,000 L of water per day. Visit Kaladera Project to learn more about the progress made by artisan community-based water conservation initiative. 

Produced at demand

New collections are created in small batches from January to May and re-produced at demand through the year when local weather patterns allowed us.

We collect the fabric scraps for a future handmade zero-waste products. Each caftan creates as little as an approximate of 3% scrap waste per piece. 

Join the circular cycle and learn  How to Care and Compost your Caftan once it's reached the end. 

Manish Ji: master cutter, Amarchand JI: master tailor and Rahul JI: quality control checker. Blue Skin. Sanganer, Jaipur, India.
We work with like-minded creative partners in a collaborative, fair and transparent way-  every step of the creative and development process including cost is openly discussed and implemented, from increasing sample development cost, management fees or prepayment policy in production. Meet our partners, the teams and collaborators.

Become a partner

Learn about our RETAIL and POP UP partners, and join the journey by becoming a member of one of our Partnership Programs. 

Contact us.

Shakale Houchens and Timur Katz photographed by Evgeny Popov.