Who We Are & What We Do

We make Caftans x Humanity. A resort wear collection of genderless forms and modern bold patterns. But there is so much more to it than that. Blinded By Color Project is a journey, from the waters of rural India, through the hands of skilled artisans, all the way into your conscious closet.
Blinded By Color Project collection requires layers of collective efforts- designers, printers, makers, artists, entrepreneurs, everybody involved in the cycle is interdependent on each other and the ecosystem. 

We are one. The Earth is a part of our being, and we belong to the universe. It is with this affirmation of the interconnectedness of all things where we find our home. We hope you will feel a sense of wonder and belonging every time you wear one of our caftans.



We operate in support of the United Nations collective action to achieve Sustainable Development Goals 2030

Bagru, Jaipur, India. Travel diaries 2018. Sushila Chippa holding her abstract print creation x Blinded By Color Project in collaboration with Im.printed at Studio Bagru Workshop

Our Approach

We aim to collectively increase the prosperity of human and natural environments through holistic design approaches and collaborative participation transforming the way we produce and consume, where waste, water and energy is reduced to a minimum and groundwater resources are replenished. 

What's on Stake

How water resources are managed and protected could determine the wellbeing of future generations. Pressures of global markets threatens traditional ways of life and risks the loss of heritage craft and knowledge that co-exist in harmony with nature.

Land degradation, deforestation and wastewater pollution from Industries are major contributors to Climate change and the accelerated global water crisis. There is enough freshwater on the planet for 7 (seven) billion people but it is distributed unevenly and too much of it is wasted, polluted and unsustainably manage.

BBCP Rainwater Foundation nonprofit initiative  was launch as a collective response to the growing need of freshwater in Rajasthan. India, the creative home of BBCP.

Our goal is to encourage water conservation, reverse the effects of pollution and mitigate water scarcity in artisan communities on which traditional livelihoods depend on. Inspire community organization and demonstrate a replicable model to neighboring and other communities in the world.

Through the BBCP Rainwater Foundation, you can become part of the journey. We partner with Tejaram Ji of Manthan Sanstha a 22 year old local nonprofit organization and community-based group to ensure community decision-making and stewardship over water resources through the creation and restoration of locally managed rainwater harvesting and water recharge systems.
$20 of each Caftan sold on our website goes towards BBCP Rainwater Foundation. Click here to learn more about Kaladera Project and the progress made by artisan community in Kaladera Village.
All donations are tax deductible.



Bagru, Jaipur. Travel diaries 2018


Measuring environmental impact from Cradle to Gate 

Advantages of using locally sourced recycled cotton results in both lower carbon and water footprints, based on data, assumptions and findings discussed in this report. Fundamentally, a lower carbon footprint is a result of concrete present actions such as : -reducing our production textile waste and including recycled cotton (GRS) as the main textile material,  it ends up in 80% of water savings comparing to conventional cotton and systems. Read the latest Life Cycle assessment report here.



How are the Caftans made?


Our textiles are sourced locally from 100% recycled cotton fabric, certified by the Global Recycled Standard (GRS) and fruit waste sourced textile certified organic by Ecological Plant Fiber certification (EPFC). By using regenerated cotton and fruit or plant waste sourced fabrics, we reduce the demand for newly-grown fiber on arable land and reduce the overall industry pre-consumer waste to 70%, as well as water and energy consumption. Learn about waste as a new source.
These eco-friendly printed textiles are co-created by artisans using heritage printing processes with 100% natural dyes before being transported to Blue Skin- our partner manufacturing facilities in Sanganer.
Block printing was introduced to Bagru 450 years ago, when a community of Chhipas (this was their cast and last name, literally meaning people who stamp or print) came to settle in the area from Sawai Madhopur. Today, the community works in a place by the Sanjaria riverside called Chhipa Mohalla, the Printer’s Quarters and other clusters in India. These traditional crafts has been pass down through generations, but the original natural dyeing and washing processes are a rare sight as the Sanjaria riverside runs dry and the pressures of global markets have led many Chhipa printers to cross over to chemical dyes. Harmful synthetic dyes absorbed by the soil and skin are a great threat to the health, wellbeing and livelihoods of the people in these communities.
Shivraj Ji working on Dabu pint dyed with Pomegranate rind at WabiSabi Project. Bagru, Jaipur, India. Travel diaries 2020.

Conserve and Restore

Traditional block printing with natural dyes requires 3-4 times more water than synthetic dyes & significantly increases the time to complete the whole process, it is estimated that 1 printer family or 1 cloth washing unit can use 10,000 - 15,000 L of water per day. 
By recycling and recharging the wastewater currently generated during natural printing in two community wash tanks, and connecting surrounding rooftops in order to harvest rainwater, we estimate a total saving of 8.3 Million Litres of water x year otherwise wasted or lost in runoff along the surface, reducing public health issues related to water stagnation and poor drainage, augment water table for all uses and more...

The great news is that water harvesting is an ancient wisdom that not only provides water savings and community stewardship, but also restores the environment overtime. Learn more about community lead Kaladera project 


All of our new designs are created under the sun in small batches from January to May and re-produced at demand, we collect the fabric scraps for a future handmade zero-waste goods collection. Each caftan creates as little as 3% waste per piece. 

Join the circular cycle and learn  How to Care and Compost your Caftan once it's reached the end.

Manish Ji: master cutter, Amarchand JI: master tailor and Rahul JI: quality control checker. Blue Skin. Sanganer, Jaipur, India.

Join our partnership program

We invite you to join the journey by becoming a member of one of our Partnership Programs. #Jointhecaftanlife 

Thank you for being part of Blinded By Color Project family. Contact us

Shakale Houchens and Timur Katz photographed by Evgeny Popov. Styling Giannie Couji  &  MUA&H Pascale Poma .