The Earth is a part of our being, and we belong to the universe. It is with this affirmation of the interconnectedness of all things where we find our home.
We hope you will feel a sense of wonder and belonging every time you wear one of our caftans. Read of Manifesto.
We operate in support of the United Nations collective action to achieve Sustainable Development Goals 2030
We aim to increase the prosperity of human and natural environments in artisan communities through holistic design approaches and collaborative participation transforming the way we create and consume, where waste, water and energy is reduced to a minimum and groundwater resources are replenished.
Pressures of global markets threatens traditional ways of life and risks the loss of indigenous craft and knowledge that are in harmony with nature.
Climate change, land degradation, deforestation and wastewater pollution are major contributors to the accelerated global water crisis. Water scarcity is both a natural and a human-made phenomenon. There is enough freshwater on the planet for seven billion people but it is distributed unevenly and too much of it is wasted, polluted and unsustainably manage.
Our goal is to encourage water conservation, reverse the effects of pollution and mitigate water scarcity in rural communities on which traditional livelihoods depend.
$20 of each Caftan sold on our website goes towards funding rainwater harvesting systems.
Bagru, Jaipur. Travel diaries 2018
Measuring environmental impact from Cradle to Gate
The benefits of using recycled cotton (GRS) and encouraging water recycling, recharge and rainwater harvesting systems as a means to collect water used during the natural dyeing process can significantly lower the total carbon footprint of caftans lifecycle and, increase savings in water and energy, compared to conventional processes and systems
Read the latest Lifecycle assessment report here.
How are the Caftans made?
All of our designs are created under the sun in small batches from January to May and re-produced at demand. We collect our fabric scraps for a future handmade zero-waste goods collection. Each caftan creates as little as 3% waste per piece.
Join the circular cycle and learn How to Care and Compost your Caftan once it's reached the end.
Conserve and Restore
It is estimated that 1 printer family or 1 cloth washing unit can use 10,000 - 15,000 L of water per day. ( Chaumbudi studio family )
By recycling and recharging the wastewater currently generated during natural printing, and connecting surrounding rooftops in order to harvest rainwater, we estimate a total saving of 3 Million Litres of water x year otherwise wasted or lost in runoff along the surface and reduce public health issues related to contaminated muck. Sustainably growing production capacity improvements x family.
The great news is that water harvesting is an ancient wisdom that not only provides water savings and community stewardship, but also restores the environment overtime.
Join our partnership program
We invite you to join the journey by becoming a member of one of our Partnership Programs. #Jointhecaftanlife
Thank you for being part of Blinded By Color Project family. Contact us
Shakale Houchens and Timur Katz photographed by Evgeny Popov. Styling Giannie Couji & MUA&H Pascale Poma .