Who We Are & What We Do

We make Caftans x Humanity. A resort wear collection of genderless forms and modern bold patterns. But there is so much more to it than that. Blinded By Color Project is a journey, from the waters of rural India, through the hands of skilled artisans, all the way into your conscious closet
Handcrafting Blinded By Color Project caftans requires layers of collective efforts, designers, wood carvers, printers, washers, makers, artists, everybody involved in the cycle is interdependent on each other and the ecosystem. 

The Earth is a part of our being, and we belong to the universe. It is with this affirmation of the interconnectedness of all things where we find our home.

We hope you will feel a sense of wonder and belonging every time you wear one of our caftans. Read of Manifesto.


We operate in support of the United Nations collective action to achieve Sustainable Development Goals 2030

Bagru, Jaipur, India. Travel diaries 2018. Sushila Chippa holding her abstract print creation x Blinded By Color Project in collaboration with Im.printed at Studio Bagru Workshop

Our Vision

We aim to increase the prosperity of human and natural environments in artisan communities through holistic design approaches and collaborative participation transforming the way we create and consume, where waste, water and energy is reduced to a minimum and groundwater resources are replenished. 

Pressures of global markets threatens traditional ways of life and risks the loss of indigenous craft and knowledge that are in harmony with nature.

Climate change, land degradation, deforestation and wastewater pollution are major contributors to the accelerated global water crisis.  Water scarcity is both a natural and a human-made phenomenon. There is enough freshwater on the planet for seven billion people but it is distributed unevenly and too much of it is wasted, polluted and unsustainably manage.

Our goal is to encourage water conservation, reverse the effects of pollution and mitigate water scarcity in rural communities on which traditional livelihoods depend. 

Through the BBCP Rainwater Foundation  initiative you can become a part of the journey. We partner with Manthan Sanstha Kotri, a local grassroots non-profit organization to enable community stewardship and control over water resources through the creation and restoration of locally managed rainwater harvesting and water recharge systems.

 Visit The BBCP Rainwater Foundation to learn more

$20 of each Caftan sold on our website goes towards funding rainwater harvesting systems.


Bagru, Jaipur. Travel diaries 2018


Measuring environmental impact from Cradle to Gate 

The benefits of using recycled cotton (GRS) and encouraging water recycling, recharge and rainwater harvesting systems as a means to collect water used during the natural dyeing process can significantly lower the total carbon footprint of caftans lifecycle and, increase savings in water and energy, compared to conventional processes and systems

Read the latest Lifecycle assessment report here.



How are the Caftans made?


Our textiles are sourced locally from 100% recycled cotton fabric, certified by the Global Recycled Standard (GRS)
and fruit waste sourced textile certified organic by Ecological Plant Fiber certification (EPFC). By using regenerated cotton and fruit waste sourced fabrics, we reduce the demand for newly-grown fiber on arable land and reduce the overall industry pre-consumer waste to 70%, water and energy consumption. Learn about waste as a new source.
These eco-friendly printed textiles are created by artisans with 100% natural dyes before being transported to the manufacturing facilities. 
Block printing was introduced to Bagru 450 years ago, when a community of Chhipas (this was their cast and last name, literally meaning people who stamp or print) came to settle in the area from Sawai Madhopur. Today, the community works in a place by the Sanjaria riverside called Chhipa Mohalla, the Printer’s Quarters and other clusters in India. These indigenous crafts has been pass down through generations, but the traditional natural and dyeing processes are a rare sight as the Sanjaria riverside runs dry and the pressures of global markets have led many Chhipa printers to cross over to inexpensive chemical dyes. Harmful synthetic dyes absorbed by the soil and skin are a great threat to the health, wellbeing and livelihoods of the people in these communities.
Shivraj Ji working on Dabu technique dyed with Pomegranate rind at WabiSabi Project. Bagru, Jaipur, India. Travel diaries 2020.

All of our designs are created under the sun in small batches from January to May and re-produced at demand. We collect our fabric scraps for a future handmade zero-waste goods collection. Each caftan creates as little as 3% waste per piece. 

Join the circular cycle and learn  How to Care and Compost your Caftan once it's reached the end.

Manish Ji: master cutter, Amarchand JI: master tailor and Rahul JI: quality control checker. Blue Skin. Sanganer, Jaipur, India.

Conserve and Restore

Traditional block printing with natural dyes requires 3-4 times more water than synthetic dyes & significantly increases the time to complete whole process.

It is estimated that 1 printer family or 1 cloth washing unit can use 10,000 - 15,000 L of water per day. ( Chaumbudi studio family )

By recycling and recharging the wastewater currently generated during natural printing, and connecting surrounding rooftops in order to harvest rainwater, we estimate a total saving of 3 Million Litres of water x year otherwise wasted or lost in runoff along the surface and reduce public health issues related to contaminated muck. Sustainably growing production capacity improvements x family.

The great news is that water harvesting is an ancient wisdom that not only provides water savings and community stewardship, but also restores the environment overtime.


Join our partnership program

We invite you to join the journey by becoming a member of one of our Partnership Programs. #Jointhecaftanlife

Thank you for being part of Blinded By Color Project family. Contact us

Shakale Houchens and Timur Katz photographed by Evgeny Popov. Styling Giannie Couji  &  MUA&H Pascale Poma .